Culture

Together, we can do more. Bring your vision to life at a company that celebrates boundless potential and possibilities.

We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system that guides how we treat each other and how we do business.

What Drives & Guides Us, Everyday

We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system that guides how we treat each other and how we do business.

Mission

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving.

Vision

To be the real estate company of choice for agents and their customers.

Values

God, Family, then Business

Beliefs

The WI4C2TES
Win-win: or no deal
Integrity: do the right thing
Customers: always come first
Communication: seek first to understand
Commitment: in al things
Creativity: ideas before results
Teamwork: together everyone achieves more
Trust: starts with honesty
Equity: opportunities for all
Success: results through people

Perspective

A technology company that provides the real estate platform that our agents' buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.

Purpose

To be the place where entrepreneurs thrive.

Your Voice Matters

Keller Williams is unique in many ways, but what sets us apart from other real estate firms is our tireless commitment to identifying and meeting the needs of our agents — every single day.

We accomplish this largely through the Associate Leadership Council (ALC) and the International Associate Leadership Council (IALC), which give our agents a voice in the direction and profitability of our company at every level.

“Keller Williams believes that agents are stakeholders in the success of the market center and therefore should share in decision-making. Together, they [top agents and office leadership] jointly make office decisions relating to financial planning, recruiting and retention, marketing and advertising, training, technology, social events, and philanthropic giving.”

Stanford University
How Important is Culture? An inside look at Keller Williams

KW Cares

Stepping Up and Taking Care of Our Own. KW Cares is a 501(c)(3) nonprofit dedicated to serving Keller Williams associates and their qualifying family members experiencing hardship as a result of a sudden emergency. We step in swiftly to provide financial grants and aid when these unforeseen emergencies create difficult circumstances that our KW associates and their immediate families cannot overcome on their own.

Red Day

Giving Back to Our Communities in Big Ways (and in Just One Day!). RED Day is Keller Williams’s annual day of service. Since 2009, our entire company – from the U.S. and Canada to our family abroad – sets aside the second Thursday of May to Renew, Energize, and Donate within the communities we serve.

KWKC

Helping Future Generations Thrive. KWKC is a 501(c)(3) nonprofit dedicated to empowering young adults to unlock their greatest potential through self-development events, coaching, and scholarships.

Big Purpose, Bigger Impact